As a hands-on branding simulation, my team was challenged with developing a rebranding plan for GUESS, Inc. Through this project we explored the company’s current branding strategy and cultivated a rebrand that was aimed at revamping social media presence and customer engagement.

Key Elements of the Rebrand

Our rebrand plan was centered around realigning the brand with their heritage and their customer values. Keeping the brand narrative the same, we developed a brand image that made reference to the brand identity in the late 90s and early 2000s with the black and white photography that was synonymous with the brand at the height of their success. This return to their roots would allow for customers to reconnect with the brand that they once knew.