DIFF!: BRAND CREATION
Fries are great, but let’s be real — it’s the seasoning that steals the show. That’s where DIFF! comes in. Bold, unapologetic flavor that takes your fries from ‘meh’ to ‘mouth party.’ Because if you’re not doing it for the fries, what are you even doing?
VISUAL IDENTIDY
Every element brings the crispy, golden joy of a french fry—fun, effortless, and impossible to hate.
LOGO
ELEMENTS
COLORS
PACKAGING
meet the stars: kansas City Jazz, Seoul Umami, and Karala De Gama
OUT OF HOME
Advertising the flavors
PR STUNT
DIFF! is flipping the most boring stretch of highway into a crispy game of hangman. Over 100 miles, we’re serving up some serious flavor with every letter — because who says a dull road trip can’t be spicy? Buckle up, we’ve got fries to season and a whole lot to say.
DISCARD PILE:
A, U, B, Z, Y, Q
GOODIES
the only seasoning with a merch line
CW: Adam Fuller
AD: Ethan Stamper
AD: Nico Morris
CBM: Erin Kang