PROPER PIE CO.: OUT OF HOME CAMPAIGN
They ditched the most beautiful place on earth to bring Richmond a proper taste of New Zealand meat pies — so the least you can do is show up hungry. Our illustrated out-of-home campaign serves up big, bold flavors with a side of Kiwi charm. Because nothing says "worth the trip" like flaky, buttery goodness. From New Zealand with love.
OUT OF HOME
Goodies
smell it, wear it, carry it — because nothing says ‘I love pie’ like full commitment.
ACROSS THE SEA
Salty breeze, ocean mist, and a splash of rogue seagull. Like a beach day in New Zealand — if that day involved a faceful of seawater and a seaweed slap.
MINCE ME?
Flaky crust, meaty goodness, and a hint of ‘left it in the oven a little too long.’ Smells like a hug from a proper New Zealand pie — without the third-degree burns.
SHEEP DUNNY
Fresh fields, blue skies, and a lot of sheep, like a lot. Grassy, barnyard chic with just a whisper of ‘I definitely stepped in it.
Round-bottomed tote — because pies deserve a proper ride.
CW: AIsling Dean
AD: Ethan Stamper
