The Story Collection
At the beginning of the Covid-19 pandemic, we watched life change on a dime leaving an overwhelming sense of uncertainty. For many this felt like the end of the story. In reaction to this, I designed the story collection, a collection of pieces that utilized the ellipses motif to remind our customer that our stories will always continue.
I created the concept, design, and the marketing plan behind the product, making sure to carry the narrative throughout all facets of the collection.
“Everyone has a story, and while this year has been extraordinary with major ups and downs, sprinkled with precious moments… it’s just a small piece of that story. We’ve created a tangible reminder that you’ve been through hard times, persevered, and there is a brighter future.
The inspiration behind this design is the ellipsis or dot, dot, dot. Think of the phrase “To be continued…”, it means that the story is not over and it’s up to you to fill in the dots; past, present, and future.
This collection reminds us to trust our story…trust that there will always be challenges, this moment is precious, and your future is bright.
Wear this jewel as an affirmation that you’ve got this… always have and always will!”
collection description as seen on the e-commerce site.